
The mountains and molehills reminded me when I was just a lad - loyalty cards didn't exist. The old "green shield stamp book" was its fore runner.
Every week, after doing the shopping, the cashier would give you a roll of stamps to put in your book.
When the book was full, you swapped it for a frozen chicken or something.
If the book was full and you got some stamps, you had no where to put them - that caused a problem.
Life tends to be like that.
Everytime you here someone say - "I never thought that that would have made Mandy feel like that - It was only trivial"
It was only trivial - but Mandy had no where to put it - her stamp book (head) was full and so it caused a problem...
So a molehill had become a mountain...
Thanks for the comment Jonathan - and there are a couple of excellent things in there that I might take and build on for future articles and musings:
1) Working with the 'green stamp' metaphor, what are the things we can do or observe that will help us identify that "Mandy's" head is already full, and therefore, if we choose to, we can avoid overfilling it - being the straw that breaks the camel's back?
2) Being rather more literal, you touch on a potential point that sometimes an organisation can develop and implement a business process or tactic that is designed to make customers feel good, but that, inn certain circumstances, can have the opposite effect. The mobile phone company 3 "allows" me to choose what type of top-up I want to buy for my broadband dongle...every single time I top up, and I only ever want one thing! Their offer of choice irritates me every time...
Thanks, again, Simon.